Made 'in' is out
The rising awareness amongst the consumers is a strong driving force in the market to employ initiatives that prove sustainability across each vertical in the textile supply chain…
Fashion brands and major textile corporations are facing obligations from legal authorities and customers to enhance the tracking and traceability of their products. Corporations often source their products from countries where laws are not so stringent especially, developing countries. Often, leading brands are caught between issues such as child labour, underpaid labour, unhygienic conditions in the manufacturing units, product duplication and sometimes even dilution of fabrics. There exists a gap between different actors in the supply chain that makes verification of claims by brand owners difficult. The brand owners are usually resellers and they are unable to penetrate information beyond their first tier suppliers.
An opaque supply chain prevents consumers and stakeholders from obtaining important information such as environmental, ethical and safety information. Moreover, the current ’Made in’ labels only reveal information about the assembly point of the product. The labels don’t give any other information on the origin of the fabric, the chemicals used, or the mediators involved.
As we are entering a fashion conscience era, there is a growing desire from consumers to purchase fully traceable products. One of the commonly used methods to maintain traceability is recording and keeping a paper trail, where documents can be forged. Thus, companies are exploring new methods to integrate different aspects of traceability and sustainability in their fabrics. There are already labels such as organic, eco-friendly, green chemicals used to alert consumers about their company practises. However, to manage risks to all stakeholders, companies are trying to collaborate and find new ways to document, source to final product information.
Building Trust and Credibility
How does a company answer questions like, where did the product come from, how was it made, who made it?
Helixworks’ track and trace technology, HelixID gives you information on the quality of the product, reliability of the product and factors involved in manufacturing environments. You can put any data such as certifications, product authenticity code, origin details on to HelixIDs. Add a layer of purity and ensure the authenticity of your product from ‘source to shelf’ by embedding HelixIDs into fibres, yarn and even fabric. HelixIDs are custom-designed and unique for each customer. These tags are anti-counterfeit and adhere to commonly used fibres and fabrics in the industry. They are easy to apply and have no impact on the quality of the material.
Write to us to know more about altering and tagging your supply chain from source to shelf.